___ Makeup ___

“MAKEUP IS THERE FOR YOU TO PLAY. IT'S THERE 
FOR YOU TO HAVE FUN WITH. IT SHOULD NEVER 
FEEL LIKE PRESSURE, AND IT SHOULD NEVER FEEL 
LIKE A UNIFORM.”

XX RIHANNA

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”

The range focuses primarily on skin coverage, with a few eyeshadow palettes thrown in for colour, but rumour has it that Fenty Beauty has a colourful future ahead - specifically, a rouge one.